from my Google Reader: The Broke Bike Alley Multi-Tool or Business Card? By ReThink

There are never any shortages of novel, and inspired business cards with designers’ seemingly going all out to push the creative boundaries for the common business card. Every day I see some amazingly cool, creative, inspired, beautiful, ingenious, stylish and down-right odd cards and one almost starts to feel this is the norm.

Is this a selection of bike tools fashioned into a business card, or a business card fashioned into a bike tool for Broke Bike Alley?

For some reason I saw these business cards for Broke Bike Alley and was immediately inspired—I know this is not a new project, having been posted a number of times since early 2010. The thick metal card with various tools fashioned out of it just strikes me as utter genious as well as useful. You lkook at it and it seems such a totally obvious idea, and quite possibly this isn’t the first time it has been done, but regardless I think these Broke Bilke Alley cards are just stellar.

One has to wonder how much these cost to print/manufacture, and how freely they are given out?

It’s Not Just About The Card

But I don’t just write this post singing the card’s design as there is another factor at play which can often go unmentioned.

Important to note that the overall first impression was not just the card design, but the brand name that with the card design created the interest. There is a definite ring to Broke Bike Alley as well as it being rather literall. When you get both creative ingenuity along with a creative brand name you have the foundations of some amazing branding and marketing options.

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